Experience Summary
Twenty-One [21+] Years of Experience
ELECTRONIC Responsibilities
Website Design, Development & Maintenance:
- compiling all information for websites
- constructing site navigation
- designing graphical interfaces
- creating and optimizing all web graphics
- producing internet sites and intranets
- keep current on web site design

Website Hosting:
- uploading [FTP] & backup of web files
- setup of domain names, hosting & e-mail
- site maintenance, monitoring & analysis
- lead database download for sales review
- keep current on website hosting

Website Promotion:
SEO, SEM, Link Building & Email Marketing
- research competitor websites
- create & research keywords and keyword phrases
- refresh of keywords and keyword phrases
- review search engine paid inclusion programs and links
- run and review pay per click advertising program report
- build links and organic search engine listings
- development and implement Email campaigns
- develop/implement e-commerce & affiliate program
- keep current on website promotion

PRINT Responsibilities
- design and layout of a wide variety of 1 to 4 color materials
- copywriting of brochures, sell sheets, articles & press releases
- photo manipulation & pre-press preparation
- print & media placement, estimating and buying
- trade show exhibit design & planning of collateral materials
- support other staff, proofing and critiquing

Development of Document Library for Intranet, Internet & Print
Product Literature: brochure, sell sheets, posters, owners manuals
Business Literature: letterhead, envelopes, business cards, rolodex, labels, price list, estimate, invoice, postcards, etc.
Employee Documents: employment ads, ad placement in all media, job descriptions, applications, questionnaires, skill tests, Employee handbook: welcome package, personnel policies and contracts
Office Forms: job tickets, time cost sheets, advertising design & liability contracts, website registration package, etc.
Instruction Sheets: web planning, file naming, hosting modifications, search engines updates, e-mail
& software set-up sheets
General Office Procedures: job flow, job creation, files upload & back-up procedures

ADMINISTRATIVE Responsibilities
- job trafficking, evaluation, estimating and scheduling
- coordinating customer, distributor & vendor meetings
- maintaining client, sales reps & vendor relations
- organizing materials & compiling all information
- created file naming conventions
- create and maintain document tracking database
- back up on all documents to designated drive
- create Adobe Acrobat pdfs for intranet, website, distributor e-book and internal printing
Accounting
- accounts payable & receivable
- reconciled bank accounts
Employee Management
- supervising staff of 5-10
- interviewing, hiring and dismissals
- delegating work assignments, proofing and critiquing
- payroll & benefit administration

MISCELLANEOUS Responsibilities
- digital photography product, people, places, and company events
- design, and production of multi-media CD and e-book
- support sales staff with literature for emailing or faxing
- support distributors with telephone support or literature for email, faxing and printing
- organize and maintain sale staffs literature room
- trade show exhibit design & planning of collateral materials
- organize and maintain tradeshow equipment
- research & purchase of new equipment
- processed over 2000 websites & print jobs
- designed and layout of office space
- computer network and telephone systems cabling
- loading new and upgraded software versions